On Friday 12th of August, 2022 all roads led to Anigye House by WEAR Ghana, the brand’s new sales outlet in Dzorwulu. And once again it was evident that this brand has a massive support base!
The day’s activities began with a soft launch in the afternoon which had in attendance Professor Esi Sutherland- Addy, Mrs Mawuena Trebarh, officials from the US Embassy, and a host of friends and well-wishers. The intimate setting allowed for those gathered to express their joy at the brand’s milestone and shop.
The main launch event followed from 7 pm till late. The brand’s strong community showed up in its numbers to celebrate and network.
Co-founder of the brand – Angorkor Nai-Kwade, explained to the press that the intention for the new outlet was to make it a place where African entrepreneurship would be celebrated. ‘ We have always been passionate about using the platform we have to promote African entrepreneurs and this outlet gives us the opportunity to do just that. We will have market days where we feature other brands in the space, and organise several events to provide African entrepreneurs with networking, pitching and coaching opportunities. Of course, as has been demonstrated with this evening’s activities, this new outlet helps us to resume organising events which bring our community of friends and well-wishers together to network and have fun.’
The brand also used the occasion to launch the KOTOKU Campaign. Awura Abena Agyeman, CEO of WEAR Ghana had this to say: We absolutely believe that entrepreneurship is the key to unlocking Africa’s limitless potential and as a brand, we are fully committed to playing our part in making this a reality.
This is why we think it is critical that young African entrepreneurs who are making an impact need to be celebrated wildly. This will pave the way for many more brilliant young people to build global businesses here on the African continent.
We are therefore very excited about the KOTOKU Campaign which will help us promote African brands we admire and uncover the stories of high-flying entrepreneurs all over the continent. KOTOKU will also provide a blueprint and give access to the next generation of Africa’s greatest entrepreneurs.’
The campaign is headlined by podcast-style interviews, with the first cohort of partner entrepreneurs being the leaders of 10 thriving Ghanaian enterprises – Freda Obeng Ampofo – Kaeme; Kojo Akoto Boateng – Nserewa; Selorm Betepe – Seloart; Priscilla Agyemang – Kor.Le.Kuor; Nana Ama Yankah – Naya by Africa; Tonyi Senayah – Horseman; Francis Obirikorang – AgroCenta; Emi-Beth Aku Quantson – Kawa Moka; Selina Bebaako Mensah – Selina Beb; Barbara Mantey – Kitchen Hut Foods.
A dedicated variant of the novel KOTOKU t-shirt has been created for each of the partner entrepreneurs.
The brand’s vision for the KOTOKU campaign is to take it around the continent and use it as a vehicle through which the stories and journeys of African entrepreneurs are celebrated.
Pass by ANIGYE HOUSE by WEAR Ghana in Dzorwulu (right next to the Abelemkpe Traffic light, on the Efua Sutherland Road) to shop, network and experience the unique WEAR Ghana welcome.
Through the business of fashion, WEAR Ghana is celebrating African excellence, inspiring the next generation of African entrepreneurs and creating opportunities for women.
Follow the brand on its phenomenal journey via social media at @wearghana and the website right here at wearghana.com