Our Story is Your Story

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OUR VISION

Our vision is to become Africa’s most loved brand, and forge the path for
African- rooted world-class excellence.

OUR MISSION

Our mission is to celebrate African excellence, inspire the next generation
of African entrepreneurs, and create opportunities for marginalised communities
through fashion.

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OUR VALUES

Excellence

With focus and dedication we are committed to constantly pursuing
excellence in all our actions.

Respect

At all times, we treat all our stakeholders - our employees, customers,
shareholders and the communities in which we operate - with respect.

Integrity

To us integrity means that we question not only our actions, but our
motives as well.

Courage

We always have the courage to do the right thing; to admit when we err;
and to pursue big scary goals.

Africa

We value the continent of Africa and commit to representing the legacy and
spirit of this great continent.

Social good

We see ourselves as solutions to the problems we encounter and
devote ourselves to leaving the world better than we found it.